Facebook launches shop for facebook pages

Facebook has just Launched “shops” for  owners of Facebook pages  to start selling products from their Facebook pages. I know this has just been launched for Australian users as i am based in Australia.

This launch by facebook is going to be a big kick in the gut to online shopping providers like Volusion, Shopify, Bigcommerce and many more.

Online shopping has become a multibillion-dollar revenue stream. Online shopping retail sales are predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012.What retailer doesn’t want a piece of that growing pie?

Facebook shop vs spotify and big commerce

I just logged into my Facebook page today  and got asked , if i wanted to add a shop, when i answered yes to test it out – It gave me the option of  choosing Australian dollar, Canadian dollar and other currencies  but  weirdly enough  there was no option of US dollar for me  which I needed

How to set up your Facebook Online Shop

facebook start a website page

Image of start a website facebook page above

The next screen asked me to tell Facebook : describe what “start a website”  sells? (above)

And the section after that tells me to add products to my shop

shoping on facebook launch 2016

After you click “add products” on your facebook page – You get  to add a image of your product and add prices for it . You also get to add the Name of product and a description for it.

add products to your facebook shop 2016

You can read the detailed guidelines for  your uploading images  etc over here ( short summary below)


  • At least one image is required for each product
  • Each image must be of the product itself; it can’t be a graphical representation (ex: an illustration or icon) of the product

Feature your product on facebook shop

There is also a feature this product option on this screen this allows you too feature up to 10 products. Featured products are shown on your page when people visit, and at the top of your shop section.

Automatically share your product

Turning this on will automatically post your product to your Page’s timeline. This will only happen after your product is approved.

Internet-savvy buyers are more and more determined to spend considerable time researching certain products on different websites and reading online reviews, as well as comparing prices through a website or application, in order to get the best deal possible.

from http://trends.e-strategyblog.com/

I suppose  this would be natural  as a next step ,with facebook already holding  so many millions of subscribers  to their database , now they can shop in house also without having to go to google, tis almost like a parallel internet to the google domination.

I suppose this big launch will lead to many losses to the big players in this space, but will make it easy for many facebook users  to start selling online  with minimum fuss. You can read here => more details  about  the tips and  guidelines for your facebook online shop


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